Floral Design and Marketing

Floral Design and Marketing
By:Gary A. Anderson
Published on 1995-01-01 by Oh State Univ Oh Agricultural

This book is designed to survey the area of retail floriculture and make a current statement of the industry. The subject matter includes a blend of art, science, and business. It can be used in the following ways: by students pursuing individualized study; in a classroom where the instructor will reinforce, demonstrate, and expand upon the ideas; or by former students or flower shop employees who need a refresher tool and reference. The book is intended to be motivational while presenting a realistic picture of arranging and selling flowers and plants. Suggested activities are located in each chapter as hands-on exercises to provide the experience and practice necessary to master the concepts presented. Thirty-two chapters cover the following topics: introduction; elements of design; principles of design; fresh cut flowers and foliage; mechanics, supplies, and safety; corsages and boutonnieres; bud vases and rose bowls; decorating potted plants; mass arrangements; accessories, bases, and backgrounds; dried flowers; silk flowers; table settings; wedding floral design; sympathy flowers; living plant groupings; novelty arrangements; special occasions and holidays; period arrangements; contemporary arrangements; retail floriculture industry; sales and service; wrapping and packaging; pricing; organization and efficiency; store displays; conditioning and storing cut flowers; care of living plants; delivery; advertising and promotion; and keeping current. A subject index is provided. (YLB)

This Book was ranked at 23 by Google Books for keyword flowers by design.

Book ID of Floral Design and Marketing's Books is doKOPQAACAAJ, Book which was written byGary A. Andersonhave ETAG "qR+NqF6x9yg"

Book which was published by Oh State Univ Oh Agricultural since 1995-01-01 have ISBNs, ISBN 13 Code is 9781565020092 and ISBN 10 Code is 156502009X

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Book which have "483 Pages" is Printed at BOOK under CategoryCrafts and Hobbies

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